Online sales of new cars
Building and scaling the online channel: funnel, CRM, integration with the dealer network, unit economics of a deal.
alexandersysoev.com
Over 30 years in sales, 19 years in the automotive business, 9 years online.
I develop online sales of new cars: the team, the sales, and the network of official online dealers. I work with marketplaces and partner banks.
Focus
Building and scaling the online channel: funnel, CRM, integration with the dealer network, unit economics of a deal.
Dealer network operating model, customer experience standards, front-line KPI management.
Experience with T-Auto, SberAuto, Ozon, and Wildberries: integrations, assortment and pricing policy, unit economics oversight.
Network architecture, regional expansion, joint programs between dealers and the importer.
Experience launching online sales at an importer — from concept and operating model to KPIs.
Blog
No articles yet. Short analyses and commentary go to the Telegram channel.
@sysoev_onlineMarket analysis, cases from practice, commentary on industry events. No ads, no fluff.
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